Grass Roots Creative Thinking
So what’s it all about?
By now you should be well on the way to understanding that Native isn’t just ‘another agency’ - peddling pretty pictures and flashy websites that magically match your marketing budget. We believe in a ‘ground up’ approach, starting with your business aims and working forward from there. A lot of our time is spent getting to know your business, your target markets and researching how best to achieve real results. We see research as the key to any successful project, both before and after the campaign has run its course. After all, there’s no point in carrying out marketing activity without being able to determine how well it’s performing.
Dig a little deeper…
It really matters to us (like really, really matters) that we get our heads round your business, your brand and your brief before we start coming up with ideas. Otherwise we’d be wasting your time and ours.
That’s why we’ve come up with something other marketing agencies tend to refer to as their ‘proprietary brand investigation tool’. Sounds impressive, eh? But because we prefer to call a spade a spade… we simply call ours BrandDig™. There’s no shortage of designers out there who could sit in front of a Mac for an hour or so and churn out something that looks, erm… nice. But you need creative solutions that align with your business objectives and return ROI on your marketing budget, right?
Thought so. And getting the creative bit right depends on getting the strategy bit right first.
At each unique BrandDig™ workshop we help client teams to roll their sleeves up and get stuck in. We dig deep, and we keep on digging until we unearth the underlying truths behind your brand; your history, your people, your products, your customers and your competitors. We leave no stone unturned. Think of BrandDig™ as the groundwork for discovering your brand’s hidden value and values. No doubt we’ll make some interesting finds along the way, uncover hidden gems or maybe even the odd time bomb. But whatever surfaces, don’t panic… we know how to defuse potentially explosive situations.
Only when we’ve found everything there is to find do we start piecing all the bits together to create the complete picture of what your brand should look like - and sound like - to your people, your investors, your customers. In fact, to everyone that matters.
Unearthing hidden brand value
So, how does a BrandDig™ workshop work?
We run the workshop as an intensive and lively half-day session, facilitated by 3 of the Natives… with up to ten of your people at a location of your choice, or at our Manchester office. And then when (okay, if) you decide Native is the right agency for you and start working with us on a regular basis… we’ll credit your account with the fee. How’s that for free thinking?
To arrange your BrandDig™ workshop, just give Adrian a call on 0161 850 7090 or email .